Electrolux Rapido 2022
The brief was to facelift the Electrolux Rapido handheld vacuum cleaner, originally designed in 2006. The redesign aimed to bring the product in line with 2022 design trends while preserving the characteristic elements of the original Rapido and maintaining Electrolux’s brand identity.
Approach
The original Electrolux Rapido was analysed through its topology and mass distribution, followed by an analysis of Electrolux’s product range to identify the key elements of the brand’s design language.
I identified a recurring U-shaped element across Electrolux products. Its consistent use, along with its visual relationship to the Electrolux logo, suggested that this form is a distinctive part of the brand’s design identity.
Electrolux Rapido 2006
Iterations
Physical sketches from 2023
